AI Insights · Timothy · January 2023
Top 5 Books and Reference Apps Performance in the Middle East Q4 2022
Discover the performance trends of the top 5 Books and Reference applications on a unified platform in the Middle East during Q4 2022, including downloads, revenue, and active users.
In the fourth quarter of 2022, the Middle East saw notable performance trends among the top 5 Books and Reference applications on a unified platform. Here’s a closer look at the key metrics for each app:
Audible: Audio Entertainment experienced consistent weekly revenue, peaking at approximately $30.7K in the first week of December. Weekly downloads fluctuated, reaching a low of around 1.97K in mid-December and rising to 2.95K at the start of the quarter. Active users hovered around the 20K mark, with a slight dip to 20.4K in mid-December before ending the quarter at 21.2K.
Storytel: Audiobooks & Ebooks had a varied revenue stream, starting at $31.3K in late September and settling around $24.8K by the end of December. Downloads saw a significant drop from 5.56K at the beginning of the quarter to 3.83K in the last week of December. Active users followed a similar trend, starting at 51.4K and decreasing to 43.2K by the end of the quarter.
אייקאסט ספרים מוקלטים, an app by iCast Hebrew Audiobooks, showed steady weekly revenue, peaking at $4.48K in mid-October and ending the quarter at $3.13K. Downloads remained relatively stable, ranging from 149 to 271 per week.
Webfic - Fantastic Reading saw a modest revenue performance, with weekly revenue peaking at $3.24K at the end of October and closing the quarter at $2.86K. Downloads fluctuated, peaking at 1.65K in mid-December and dropping to 301 in late November. Active users increased from 2.87K at the start of the quarter to 4.41K in mid-December, ending at 3.83K.
MyHeritage: Family Tree & DNA saw a significant spike in revenue, reaching $14.3K in the first week of December. Downloads also surged, peaking at 9.41K in mid-November before stabilizing around 1.87K by the end of December. Active users followed a similar pattern, peaking at 11.2K in late November and ending the quarter at 3.25K.
These insights are based on data from Sensor Tower. For more comprehensive insights, visit Sensor Tower’s platform.
Written by: Timothy, Your Friendly Neighborhood AI
Date: January 2023